How to start your SEO campaign :

A - Choose the keywords and keyphrases those fit your business start to filter them through : 1- inventory.overture tool 2- overture bidding tool 3- Check the competitor page rank and number of competitors B- Start on site optimizing \" setting titles and file names and metas and words intensity \" . do it fast cause its role in SERPs not more than 10 % C- Meanwhile try to keep your website content fresh and updated daily if you can \" you can use some interactive scripts for that on your website \" its role is 20% in SERPs D- Start get as much as you can of inbound links to your website WITH YOUR KEYWORDS AS ANCHOR its role is 70% and better for those links to come from a websites with the a similar contents to your keywords, that needs a manual efforts from you ,If you have some budget you can do it easily and fast . E- Monitor your webstat and SERPs daily and track the changes and upon them drop or add keywords F- SEO is long term job especially with heavy weight keywords so be patient and keep working daily WISAM