If you know online casino Betchan, you know that this is a very successful online casino. But they didn’t get as successful as they are overnight. As you can imagine, it required a lot of effort. Especially considering the market in which they operate. The online casino industry is very competitive and it requires a lot of efforts to be able to reach the right players. That’s why casino Betchan asked us to take care of their SEO campaign. Believe it or not. This is one of the most important aspects of the casino when it comes to attention efforts.
Casino SEO is just like SEO for any other niche. However, it has its own unique challenges. Many SEO agencies simply refuse to deal with casinos, as casinos are illegal or at least frowned upon in most countries. The competition also makes it harder to rank for casino-related keywords.
Our team of SEO specialists and SEO copywriters will ensure you have the best casino content, while having the right keywords in the right density. We focus on the sales aspect as well, meaning your traffic will also convert to depositing players.
We ensure that your website is perfectly implemented, with page elements, HTTP header responses, XML Sitemaps, redirects, meta data and more. We make sure your pages are crawler-friendly, with fast loading times.
Strong backlinks are important to any category of site, including casinos. Link building can be very challenging for casino, since it is hard to get links in an organic way. This has led to SEOs relying on paid links and PBNs for casino. We have our own database of a reliable and affordable casino-related websites with organic traffic, as well as a set of PBNs which are useful for casino link building.
Another thing that needs to be considered is that a casino like casino Betchan offers a lot of games, many of them by well-known providers. Some of these games, like Starburst by NetEnt, have a lot of fans of their own. This can lead to search terms like NetEnt Starburst being quite popular. As casino Betchan offers this game, it obviously has some interest in ranking well for this keyword. But if it does, it will be competing with one of its main slot machine providers, and that’s not always a good thing. As if the situation wasn’t complicated enough already.
Now you know why SEO is so complicated for online casinos, we’ll tell you more about why it is so important. You may or may not know this, but online gambling is not yet regulated in all countries. In most of the countries in which casino Betchan is active it’s actually still kind of a grey area. This means that online casinos cannot advertise in mainstream media like TV, newspapers or magazines and that only leaves the internet. Websites that are owned by mainstream media are also prohibited from advertising, so casino portals and SEO efforts are basically all the options that are available.