How online casino’s like BetChan need SEO

If you know online casino Betchan, you know that this is a very successful online casino. But they didn’t get as successful as they are overnight. As you can imagine, it required a lot of effort. Especially considering the market in which they operate. The online casino industry is very competitive and it requires a lot of efforts to be able to reach the right players. That’s why casino Betchan asked us to take care of their SEO campaign. Believe it or not. This is one of the most important aspects of the casino when it comes to attention efforts.

Competing with casino portals

One aspect that makes SEO campaigns for online casinos even more difficult is that they are competing against several different companies. First there are the casinos that are the direct competitors and need to be beaten. But, in many cases, there are also casinos that belong to the same group that cannot be negatively affected. And, last but not least, there are casino portals. These are websites that offer players and aspiring players information on everything casino related. This is also a big tool for casinos to attract players as the portals often use casino bonuses to refer players to a casino. The portals are therefore partners of the casino and casinos gain by them having a lot of website visitors. This makes the situation even more complicated and the SEO efforts even harder. It’s a good thing that we are specialized.

Casino SEO

Casino SEO

Casino SEO is just like SEO for any other niche. However, it has its own unique challenges. Many SEO agencies simply refuse to deal with casinos, as casinos are illegal or at least frowned upon in most countries. The competition also makes it harder to rank for casino-related keywords.

On Page SEO

Our team of SEO specialists and SEO copywriters will ensure you have the best casino content, while having the right keywords in the right density. We focus on the sales aspect as well, meaning your traffic will also convert to depositing players.

Technical SEO

We ensure that your website is perfectly implemented, with page elements, HTTP header responses, XML Sitemaps, redirects, meta data and more. We make sure your pages are crawler-friendly, with fast loading times.

Off Page SEO and Linkbuilding

Strong backlinks are important to any category of site, including casinos. Link building can be very challenging for casino, since it is hard to get links in an organic way. This has led to SEOs relying on paid links and PBNs for casino. We have our own database of a reliable and affordable casino-related websites with organic traffic, as well as a set of PBNs which are useful for casino link building.

Casino game providers

Another thing that needs to be considered is that a casino like casino Betchan offers a lot of games, many of them by well-known providers. Some of these games, like Starburst by NetEnt, have a lot of fans of their own. This can lead to search terms like NetEnt Starburst being quite popular. As casino Betchan offers this game, it obviously has some interest in ranking well for this keyword. But if it does, it will be competing with one of its main slot machine providers, and that’s not always a good thing. As if the situation wasn’t complicated enough already.

Online casinos are not legal yet

Now you know why SEO is so complicated for online casinos, we’ll tell you more about why it is so important. You may or may not know this, but online gambling is not yet regulated in all countries. In most of the countries in which casino Betchan is active it’s actually still kind of a grey area. This means that online casinos cannot advertise in mainstream media like TV, newspapers or magazines and that only leaves the internet. Websites that are owned by mainstream media are also prohibited from advertising, so casino portals and SEO efforts are basically all the options that are available.

Why play at an online casino?

Now that we have told you all about how difficult and important our work is, it is time to tell you why you should try playing at a casino like casino Betchan. First of all, it’s a lot of fun. You can play all your favourite casino games here, from the comfort of your own home. Better yet, you get much better conditions than in a land based casino. In an online casino you get bonuses, which will buy you extra play time. You also get more flexible bet limits, which means that you can play Roulette for €1 and bet on a slot machine for €200 or more. The sky is the limit. Also, you don’t have to deal with opening hours or smoking areas. You can also dress however you like and meet like-minded people from all over the world. If these are not good enough reasons, you might have to take a look at casino Betchan yourself. Play with the beste online casinos 2020 and hopefully win some money playing.