It’s every company’s dream nowadays; to get on top of the SERP’s. And that’s not always easy. Especially if you are active in a highly competitive market like online casinos. We will use this industry as an example in this article as it is one of the most competitive ones that we have come across in our careers. If you can get on top in the online gambling industry, you can make it anywhere. Basically, it’s the New York of digital marketing. Everyone wants to be the best, but only a few can actually make it.

Write correctly

Nowadays it seems like nobody cares about correct grammar anymore. And that also goes for people who work for and play at online casinos. But everybody seems to forget that there is still someone who cares. And that’s Google. So next time if you write an article about gratis spins spelen bij online casino’s, make sure you double or even triple check your grammar as this can give you a huge advantage over the competition. Even if you are writing an article about roulette for players who don’t know the rules themselves.

Use the right words

It’s not only what you say, but it’s also about the words that you use. If you write about online casinos, you should definitely use that word, but not in abundance. Try talking about roulette, free spins spelen, slot machines and other related topics as well. How else is everyone, including search machines going to know which message you want to convey. If you want to do it right, you should also create a few casino related headers. This makes it easier even for the people who are too lazy to read the entire article and just want to read the casino parts that interest them.

Add casino images

Adding casino images to your content is a good start. However, that’s not all. You have to make sure that the objects on the images are easily identifiable, for example a slot machine or a roulette table and that the quality is high enough so that they aren’t blurry. Unless of course you are writing about a drunken roulette player. Otherwise that’s not such a good idea. After checking all of that, you also need to add a casino related alt text, to make sure the image is still casino related even if it’s not showing.

Use relevant casino words

The longer the casino terms you are using, the easier it is to reach the top with them. As an example, there are many more people writing about casinos that about online casinos with NetEnt slots. You can make it even more interesting and write about online casinos with roulette games by NetEnt. The sky is the limit as long as it makes sense. However, it is recommended that you use tools to discover which topics are best to write about. Because the suggested online casinos with roulette games by NetEnt will never be as popular as gratis spins spelen bij online casino’s.

Know your strengths

It’s also not such a good idea to dedicate an entire website to the game of roulette before even playing the game. Also, you should do some market research. When it comes to online casinos, you would quickly learn that slot machines are the most important part. So, with this in mind, it makes sense to include a page about slot machines even when dedicating your site to roulette. That way, you can catch some players that are really into slot machines but also up for something new.

Be original

This is maybe the most important piece of advice. If you want to be a success at anything you need to not only stay true to yourself, but also offer something that others don’t. When it comes to online casinos, you can opt for offering better bonuses or nice casino goodies.