How we improved the SEO Strategies for William Hill Casino

Our SuggestAddLink team has helped many companies in the online gambling sector discover success by improving their SEO. One of our latest clients was William Hill Casino. This online gambling website is one of the UK’s favorites – a trusted platform that has been operational since 2001.

They have many loyal members but have struggled to stand out against the competition recently. With so many new casinos competing for the attention of players, William Hill Casino turned to us for our guidance on gaining new members through improved SEO. Keep reading to learn how we tackled this challenge.

What is SEO?

Just to review, SEO stands for Search Engine Optimization. The search engine in question is, of course, Google. When websites launch online, something called the Google Crawler goes through and documents them. In fact, this Crawler works around the clock to document all new activity on every single website.

The Crawler helps Google decide which websites to place at the top of search results. Sites that have better keywords, well-written content, backlinks, and regular activity will rank higher. Google decides that these are active, reliable websites and will choose to show those sites to people who search for relevant terms.

How many times have you clicked to the 2nd, 3rd, or 4th page of Google when searching for the best anything? It’s a rare occurrence, which is why good SEO is so important for online casinos that want to succeed.

Creating backlinks

Our first step was to help William Hill Casino establish backlinks. Backlinks refer to the connections between different website platforms. For example, if a slot review website adds a link to William Hill Casino for their players to click on, that’s a backlink. It ties an established platform to another, which increases the credibility and ranking of both parties.

We connected the William Hill Casino team with some reputable review sites and affiliates. These groups are able to offer their honest perspective on the gambling platform, whether it’s good or bad. (We’re confident that they will receive rave reviews!) This will create a network of reliable websites that this casino is obviously part of.

Focusing on keywords

The next thing we did was offer our guidance on keywords. Keywords are a tricky subject when it comes to optimizing an online casino – or any platform. A keyword or keyphrase is the term(s) that potential customers are using to search for your product or service. For example, if you were to search for “best lava lamps” you’ll be taken to an Amazon page with the highest-rated lava lamps. Amazon, like all major corporations, has impeccable SEO.

In the case of William Hill Casino, they need to show up for searches relating to “best online casino UK” and similar terms and phrases. One way to achieve that goal is to actually add those terms into the casino site itself. We helped the team identify ideal spots for including keywords to teach Google exactly the kind of website it is.

Adding relevant content

Last, we encouraged William Hill Casino to add more quality content to their website. Google is eerily smart, but sometimes it’s eerily dumb, too. The Crawler can identify websites that have well-written content that incorporates keyphrase – but not too many – as well as how many pages contain written content and whether website traffic sticks around to read it.

If you don’t offer your web traffic plenty of quality content to peruse, Google decides your website might be bad or a scam, then lowers the ranking of that site. We helped William Hill Casino craft a few compelling pages that will help improve their SEO over time.